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Simple rules for the keyword meta-tag are to create sure its short (less than 10 words), certain that it is applicable (all keywords used are visible on the page) and are actually no illegal copies. Remember search engines work on a page by page basis so always think about the specific page you are working on. Right now a feeling that Google only uses this meta-tag negatively, which means that it can do mark you down for breaking the rules, while necessarily mark you up for doing good duty.
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What makes Microsoft such a threat? The recent joining forces between Facebook and Bing aren't something to be prevented. A lot of buzz exists around the fact that Facebook dominates the World-wide-web. Up until now, people still had to check their favourite search engine, though. the.5B searches a day happen on the internet News by the day and a lot of searches are happening when Facebook users leave Facebook to perform that look up. The union of Bing and Facebook could change that. Why?
Writing skills are an essential part of communications. Regardless of what level of hierarchy you may at in an enterprise, writing is an important factor skill.